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Mot en konjunkturanpassad kundstrategi: om den sociala relationens roll vid marknadsföring av massa och papper
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
1985 (Swedish)Doctoral thesis, monograph (Other academic)Alternative title
Towards a customer strategy allied to the business cycle : important aspects in the marketing of homogeneous products : a study of the pulp and paper industry (English)
Place, publisher, year, edition, pages
Uppsala: Uppsala universitet, 1985. , p. 217
Series
Doctoral thesis / Företagsekonomiska institutionen, Uppsala universitet, ISSN 1103-8454 ; 30
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-339629Libris ID: 7402446ISBN: 9150604678 (print)OAI: oai:DiVA.org:uu-339629DiVA, id: diva2:1176344
Available from: 2018-01-24 Created: 2018-01-22 Last updated: 2018-01-24Bibliographically approved

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