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Increasing New Venture Legitimacy through Effective Framing Strategies
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2018 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Only 78.1% of started companies survive within the first five years. The liability of newness, which is the lack of different resources in new ventures, is a contributing factor to the difficulty of survival. This master thesis attempts to identify effective framing strategies that increase the legitimacy of new ventures. In order to do so, the authors combine the literature of previous research regarding framing and legitimacy, with empirical data generated from an autoethnography. The autoethnography was performed by one of the two authors who did an internship at a Swedish start-up for ten weeks. Several framing strategies have been used and identified. Additionally, two legitimacy acquirement strategies have been used and identified. Both of these strategies have been found to increase the legitimacy in the new venture. A conceptual model is also introduced which can be connected to the framing strategies and legitimacy acquirement strategies. 

Place, publisher, year, edition, pages
2018. , p. 57
Keywords [en]
legitimacy, framing, entrepreneurship
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-340583OAI: oai:DiVA.org:uu-340583DiVA, id: diva2:1179397
Subject / course
Business Studies
Educational program
Master Programme in Entrepreneurship
Supervisors
Examiners
Available from: 2018-02-01 Created: 2018-02-01 Last updated: 2018-02-01Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf