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Jakten på det omätbara: Svenska kommuners sökande efter ekonomisk tillväxt genom konst och kultur med fokus på projektet Graffiti Mariestad
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Art History.
2017 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Abstract [en]

Graffiti is one of the world’s most controversial art forms and paintings have received great attention for decades, regardless of place, performer or client. Today, the view of graffiti has begun to change in Sweden, but only after having undergone a strict zero tolerance in Sweden’s largest cities.

This essay starts in the municipality of Mariestad. The municipality, with Mariestad as the largest city, conducted together with private actors the project Graffiti Mariestad. The project was conducted in the summer of 2010, where well-known graffiti artists along with local residents, painted graffiti on a silo in the Mariestad harbour. The project has later been called "The World’s Biggest Graffiti Project". Leader of the project was the artist Carolina Falkholt and it became a major success among residents, the municipality and the press, which meant that the municipality had got publicity that stretched far beyond the borders of Sweden.

At the same time there was a general public discussion, addressing potential problems and threats with respect to the increasingly globalized world. How would the former strong industry and welfare within the small communities withstand? One of the most important voices of this discussion was the American professor Richard Florida, who with his theory of the Creative Class, gained great impact in Sweden and several municipalities began to try to attract this new “creative class” with the help of culture and entertainment.

Here the essay takes its approach and examines how the commodification of places and art changed the view of culture and gave art a new role as an important marketer to attract more people to the countryside. The focus is on the municipality of Mariestad and graffiti as part of the municipalitys new identity.

Place, publisher, year, edition, pages
2017. , p. 121
Keyword [en]
graffiti, art, Sweden, municipality, Mariestad, silo, globalized, Richard Florida, culture, entrertainment, commodification
National Category
Art History
Identifiers
URN: urn:nbn:se:uu:diva-347350OAI: oai:DiVA.org:uu-347350DiVA, id: diva2:1194201
Subject / course
Art History
Educational program
Master Programme in the Humanities - Art History
Supervisors
Examiners
Available from: 2018-04-23 Created: 2018-03-29 Last updated: 2018-04-23Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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