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The cooperation-competition interplay in the ICT industry
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2018 (English)In: Vol. 33, no 4Article in journal (Refereed) Accepted
Abstract [en]

Purpose: Building on a business network perspective, the paper addresses the following question: Why do firms move between cooperation and competition in the context of high-tech industry? Hence, the purpose is to contribute to the understanding of the complex cooperation-competition interplay between actors in a business network.

Design: A single case study within the ICT- industry is undertaken and illustrates the cooperation – competition interplay in projects of technology.

Findings: The authors discuss the implications of interdependence on relationship dynamics. The main argument is that business relationships survive despite periods of competition if interdependence is high. Thus, firms move between a state of cooperation and a state of competition within business relationships, rather than ending the relationships when starting to compete.

Practical Implications: This study suggests that managers need to pay attention to how different degrees of interdependence lead firms to be embedded in cooperative or competitive forms of relationships.

Originality: The paper contributes to the ongoing debate about cooperation, competition and coopetition within international business and industrial marketing literature. An interesting aspect in the paper is the cooperation-competition interplay which is associated with positioning. A centrally positioned actor will choose who to bring into the partnership, with positioning concomitantly changing from project to project. The willingness of being a central actor, i.e., a project leader, places traditional buyer-supplier partners in competition. Thus, cooperation and/or competition becomes contextual.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2018. Vol. 33, no 4
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-347351OAI: oai:DiVA.org:uu-347351DiVA, id: diva2:1194202
Available from: 2018-03-29 Created: 2018-03-29 Last updated: 2018-04-11

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