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Problematizing customization and IT in the fashion industry: A case study of an Italian shoemaker
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management. Univ Politecn Marche, Dept Management, Ancona, Italy.ORCID iD: 0000-0002-5246-2720
Univ Perugia, Dept Econ, Perugia, Italy.ORCID iD: 0000-0001-5343-6914
Univ Politecn Marche, Dept Management, Ancona, Italy.ORCID iD: 0000-0001-9238-8898
Univ Politecn Marche, Dept Management, Ancona, Italy.ORCID iD: 0000-0001-9220-7970
2018 (English)In: Journal of Global Fashion Marketing, ISSN 2093-2685, Vol. 9, no 1, p. 73-86Article in journal (Refereed) Published
Abstract [en]

This paper focuses on the problematization of customization processes in the fashion industry. We investigate how companies may face and orchestrate customization processes that are based on the use of specific Information and Technology (IT) tools such as online sales configurators. Most studies on customization in fashion have considered the roles of consumers and their impact on the development of customization strategies. The co-development of customized goods – the choices concerning which IT system should be implemented to allow customers to design their products – has been studied extensively. We offer new insights into the extent to which customization represents an issue to be managed in business relationships, particularly among different business actors involved in a supplier network. By considering the case of a shoe manufacturer we seek to answer to the following research questions: (1) How can a fashion company implement a customized solution via the Internet? (2) Which specific trade-offs affect the management of customization and IT when online customization must be linked to offline production? The paper concludes with implications and suggestions for further research.

Place, publisher, year, edition, pages
2018. Vol. 9, no 1, p. 73-86
Keywords [en]
Customization, fashion, information technology, shoemaker, case study
National Category
Business Administration Engineering and Technology
Identifiers
URN: urn:nbn:se:uu:diva-347609DOI: 10.1080/20932685.2017.1399081ISI: 000431205200006OAI: oai:DiVA.org:uu-347609DiVA, id: diva2:1195335
Note

Special Issue: SI

Available from: 2018-04-05 Created: 2018-04-05 Last updated: 2018-07-05Bibliographically approved

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Perna, Andrea

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