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Contextual transfer barriers, social interaction, and innovation transfer performance
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (International Business)ORCID iD: 0000-0002-1669-3580.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2018 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

This paper explores and explains the influence of social interaction on MNCs dealing with contextual transfer barriers. We adopt a sequential mixed-method research design and conduct both quantitative and qualitative studies on MNCs and their technology transfer projects. Our findings show social interactions can improve transfer effectiveness when differences existed in market conditions, technology standard, and cultural and institutional setting in sender’s and receiver’s countries, as the social capital generated through individual connections can facilitate the quality of knowledge sharing. However, the transfer efficiency might be jeopardized because of the time and resource spent on the social interaction. 

Place, publisher, year, edition, pages
2018.
Keywords [en]
Innovation transfer, social interaction, contextual transfer barrier, mixed-method studies
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-349302OAI: oai:DiVA.org:uu-349302DiVA, id: diva2:1201362
Conference
45th Academy of International Business (UK & Ireland Chapter) Annual Conference
Available from: 2018-04-25 Created: 2018-04-25 Last updated: 2018-04-25

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Kang, Olivia

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CiteExportLink to record
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  • apa
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