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Business is pleasure and pleasure is business: A study on how Swedish managers build and sustain private and professional ties during firms’market entry into Russia
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (International Business)ORCID iD: 0000-0002-1669-3580.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Department of Business, Economics and Law, Mid Sweden University .
2016 (English)Conference paper, Oral presentation only (Refereed)
Abstract [en]

While social networks are considered to facilitate the internationalization of the firm, the tie building activities of the foreign manager in host markets are largely overlooked. This study expands our understanding of network theory in the context of the internationalization of the firm. It focuses on how managers build and maintain ties in foreign markets, and how these ties support personal gain and the firm's market entry. We propose a theoretical framework to understand the characteristics of tie carrier, the nature of the ties, and the outcomes facilitated by the ties. Employing an exploratory case study design, we conduct interviews with Swedish managers living and working in Russia. Our findings suggest that knowledge, experience, and capabilities of the foreign managers can be accumulated over time. Other aspects of the tie carrier's characteristic, such as identity, are unique to the individuals and difficult to cultivate. Additionally, while private ties are built with family members and friends in a social environment and provide emotional support, professional ties exist mainly in the workplace with colleagues and work acquaintances and offer information exchange. Moreover, tie building activities in foreign markets can lead to both expressive and instrumental outcomes for the manager personally, and help the firm they work for to obtain business opportunities and market legitimacy. 

Place, publisher, year, edition, pages
2016.
Keywords [en]
Social network, Private Ties, Professional Ties, Internationalization, Case study, Russia
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-349313OAI: oai:DiVA.org:uu-349313DiVA, id: diva2:1201402
Conference
Administrative Sciences Association of Canada (ASAC) 2016 Annual Conference, Edmonton, Canada
Available from: 2018-04-25 Created: 2018-04-25 Last updated: 2018-04-25

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Johanson, Martin

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
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More styles
Language
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  • fi-FI
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  • nn-NB
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Output format
  • html
  • text
  • asciidoc
  • rtf