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'Play to live': An anthropological study of live streaming, sources of income and the forming of communities on Twitch.tv
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Cultural Anthropology and Ethnology.
2018 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Twitch.tv is a social digital media platform and social network for gaming and a variety of creative arts, where anyone with internet connection and a computer, tablet or mobile phone has the chance to watch, interact or broadcast with other people all over the world. With its promise that anyone can build their own community, mediated through a personal live streaming channel where viewers interact with the broadcaster in real time, Twitch.tv is a field well suited for anthropological research. This thesis conducts a study of broadcasting on Twitch as a profession and how Twitch as a social platform produces and reproduces the context in which communities are shaped. In particular, the purpose of this thesis is to create greater understanding of how Twitch, as a social outlet, in which economic exchange transcends between the broadcaster and the viewers, shapes the arrangement of social interactions and cultural practices. In conclusion, this thesis will demonstrate how the communities found within Twitch always exists in relation to the structure and local context of its digital setting. Furthermore, the thesis shows how this relationship form the subjectivity of the broadcasters on Twitch and impacts on the way actors in these communities shape their identity, and how a global exchange of money creates reciprocity in a social digital setting which is very much ongoing, contemporary and spatially transcendent.

Place, publisher, year, edition, pages
2018. , p. 36
Keywords [en]
twitch, twitch.tv, broadcasting, live streaming, streaming, reciprocity, subjectivity, live-streaming, ethnography, online, fieldwork, anthropology, community, online community
National Category
Social Anthropology
Identifiers
URN: urn:nbn:se:uu:diva-352550OAI: oai:DiVA.org:uu-352550DiVA, id: diva2:1214080
Subject / course
Cultural Anthropology
Supervisors
Examiners
Available from: 2018-10-04 Created: 2018-06-05 Last updated: 2018-10-04Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf