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Implementing IP Strategy: Case Study: Analysing the Implementation of IP Strategy in a Medical Technology Company.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2019 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The field of intellectual property is highly relevant for companies with technologically complex products who wish to protect company interests as well as to limit competitors. The relevance in turn, has resulted in pressure on firms to develop IP strategies. Some research has been done on IP strategy, however, few studies have covered a qualitative analysis of implementing such a strategy. This paper discusses and highlights one such case and aims to discern what principles of change and strategy can enable the implementation of an IP strategy in a company with complex products and belonging to the SME segment. By conducting key person interviews combined with a thorough analysis of strategic documents, this study has found some principles of change to be more relevant than others. The results highlight the need for engagement and involvement of key employees to succeed in implementing an IP strategy. These findings put previous research into perspective and stresses the need to apply various perspectives when researching the effects on IP strategy that company size and product complexity may have. The managerial impact of the study encourages managers to involve key personnel, to codify and communicate the strategy in a thorough way. The discussion also implies that managers should focus less on proving managerial decisiveness and focus more on thoroughly explaining both the long-term reason for change as well as the short-term changes to procedure. 

Place, publisher, year, edition, pages
2019. , p. 38
Keywords [en]
IP, IP Strategy, Strategy Implementation, Change Management, SME
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-376510OAI: oai:DiVA.org:uu-376510DiVA, id: diva2:1286078
External cooperation
Anonymiserat Företag
Subject / course
Business Studies
Educational program
Bachelor Programme in Business and Economics
Supervisors
Examiners
Available from: 2019-02-06 Created: 2019-02-05 Last updated: 2019-02-06Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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