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Taking one’s self to work and back again: Alternative Entrepreneurship and Social interventions
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Sociology. Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management. (Cultural Matters Group)ORCID iD: 0000-0001-9902-1191
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management.ORCID iD: 0000-0002-2898-9995
2018 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

Scholars have increasingly paid interest to the way companies build a brand and an office culture by encouraging employees to talk about and cultivate their creative interests and personal values within the frames of their occupation. By bringing one’s self to work the employee contributes to a creative work environment that attracts potential candidates, and that benefits economic gain. This paper focuses on how the IT-company Prezi, founded in Hungary in 2009, creates outlets for the personal dimensions that employees bring to work. Prezi attracts employees sharing liberal and cosmopolitan views who contribute to building a brand and an office culture outside-in, in sharp contrast with the surrounding society characterized by a wave of right-wing populism and nationalist sentiments in Hungary. As a consequence, employees talk of their workplace as a protected “bubble.”

Place, publisher, year, edition, pages
Lund, 2018.
Keywords [en]
Giorgio Agamben, Alternative Entrepreneurship, Michel Foucault, identity, information and communication technology, organizational culture, Roma, Subjectivity
National Category
Business Administration
Research subject
Sociology; Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-376969OAI: oai:DiVA.org:uu-376969DiVA, id: diva2:1288119
Conference
Sociologidagarna, the Swedish Sociological Association Conference, March 7–9, 2018, Lund, Sweden
Projects
Videography of "Alternative Entrepreneurship"
Funder
Ragnar Söderbergs stiftelse, E 14/19Available from: 2019-02-12 Created: 2019-02-12 Last updated: 2019-09-26Bibliographically approved

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https://www.lu.se/event/conference-of-the-swedish-sociological-association-sociologidagarna-2018

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Redmalm, DavidSkoglund, Annika

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
  • html
  • text
  • asciidoc
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