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Contextual Transfer Barriers, Social Interaction, and Innovation Transfer Performance
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.ORCID iD: 0000-0002-1669-3580.
2019 (English)In: The Changing Strategies of International Business / [ed] Agnieszka Chidlow; Pervez N.Ghauri; Thomas Buckley; Emma C. Gardner; Amir Qamar; Emily Pickering, Palgrave Macmillan , 2019, p. 73-94Chapter in book (Refereed)
Abstract [en]

This chapter explores and explains the influence of social interaction on multinational corporations (MNCs) dealing with contextual transfer barriers. A sequential mixed-method research design is adopted to include both quantitative and qualitative studies on MNCs and their innovation transfer projects. The findings show that social interactions can improve transfer effectiveness when differences exist in market conditions, technology standard, and cultural and institutional settings in sender’s and receiver’s countries, as the social capital accumulated through individual connections can facilitate the quality of knowledge sharing. However, the transfer efficiency might be jeopardized because of the time and resource spent on the social interaction.

Place, publisher, year, edition, pages
Palgrave Macmillan , 2019. p. 73-94
Series
The Academy of International Business book series (AIB)
Keywords [en]
Innovation transfer, Knowledge sharing, Social interaction, Contextual transfer barrier, Mixed-method
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-380165DOI: 10.1007/978-3-030-03931-8_4ISBN: 978-3-030-03930-1 (print)ISBN: 978-3-030-03931-8 (electronic)OAI: oai:DiVA.org:uu-380165DiVA, id: diva2:1298859
Available from: 2019-03-25 Created: 2019-03-25 Last updated: 2019-03-25Bibliographically approved

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Kang, OliviaKao, Pao

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