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Russia-Föreningssparbanken’s New Market?
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies.
2004 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

A1244

Problem:

Should FSB enter the Russian market? Should FSB’s customer focus be Private or Corporate orientated? What market channel should be used? What management should FSB use?

Purpose:

The principle objective for the class is to understand the factors that need to be considered when entering a new market. The students should be made aware of the need for market information, both institutional and experiential. Also the importance of a suited strategy should be acknowledged. A second objective for the class is to consider the trade-offs that need to be made, when making a decision.

Theory:

Rolf Marquardt’s framework of Swedish banks’ internationalizations

Methods:

Interviews have been conducted with: Kent Eriksson, Professor Center for banking and finance – The Royal Institute of Technology; Lennart Lundberg, Vice president Swedbank – Föreningssparbanken. WebPages and research articles as secondary sources have also been used.

Result:

Our conclusion is that FSB should enter the Russian market. Their strategy should be to follow their corporate customers, and they should enter the market by purchasing a small Russian bank. Their management should be a combination of Swedish and Estonian managers, but the bank should have some Russian employees to gain access to Russian market knowledge.

Place, publisher, year, edition, pages
2004.
Keyword [en]
Föreningssparbanken, Case, Russia, Market entry, Banking
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-6185OAI: oai:DiVA.org:uu-6185DiVA: diva2:130406
Uppsok
samhälle/juridik
Supervisors
Available from: 2005-11-08 Created: 2005-11-08

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