Russia-Föreningssparbanken’s New Market?
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Should FSB enter the Russian market? Should FSB’s customer focus be Private or Corporate orientated? What market channel should be used? What management should FSB use?
The principle objective for the class is to understand the factors that need to be considered when entering a new market. The students should be made aware of the need for market information, both institutional and experiential. Also the importance of a suited strategy should be acknowledged. A second objective for the class is to consider the trade-offs that need to be made, when making a decision.
Rolf Marquardt’s framework of Swedish banks’ internationalizations
Interviews have been conducted with: Kent Eriksson, Professor Center for banking and finance – The Royal Institute of Technology; Lennart Lundberg, Vice president Swedbank – Föreningssparbanken. WebPages and research articles as secondary sources have also been used.
Our conclusion is that FSB should enter the Russian market. Their strategy should be to follow their corporate customers, and they should enter the market by purchasing a small Russian bank. Their management should be a combination of Swedish and Estonian managers, but the bank should have some Russian employees to gain access to Russian market knowledge.
Place, publisher, year, edition, pages
Föreningssparbanken, Case, Russia, Market entry, Banking
IdentifiersURN: urn:nbn:se:uu:diva-6185OAI: oai:DiVA.org:uu-6185DiVA: diva2:130406
Hohentahl, JukkaHolm, Desirée