Do business activities affect the level of CSR commitment?
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
A majority of today’s multinational organisations pursue Corporate Social Responsibility (CSR). Only generating profit and obeying the law is nowadays considered to be insufficient. Indications show that the business activity might affect CSR commitments. If this is correct, it would create a situation where organisations in certain industries and sectors experience higher pressures from stakeholders to act socially responsible.
Aim: The aim is to present the CSR activities of the organisations and then analyse if there exist differences in how the two groups of business applies their CSR. The organisations have been placed in two groups depending upon if it is a goods or service producing firm. Finally, do the business activities and the environment it operates within affect their devotion to CSR?
Theory: We have chosen to use Carroll’s theory of CSR taken from his article “The Pyramid of Corporate Social Responsibility” (1991). This theory was selected due to its simplicity furthermore its logical explanation of the CSR concept. The stakeholder and the new institutional theory has been applied in order to assist then analysis of why there might exist dissimilarities between the chosen companies CSR’s.
Method: The study has applied a content analysis as the method to interpret the CSR related information distinguished on the websites. Variables for the research were established in order to classify the material that was researched with the help of Carroll’s theory. The grading system was established after the variables were set but before the research was undertaken, in order to make it as systematic and objective as possible.
Findings: The results of the analysis give indications that the firms in the Goods group were clearly more committed in terms of CSR activities. The results from the organisations in the service group were found to be more inconsistent and fluctuating. The analysis also suggests that by examining the stakeholders of a firm and then relating it to the ideas of new institutionalism, it might explain why some certain kind organisations might illustrate more commitment to CSR than others.
Place, publisher, year, edition, pages
Uppsala: Företagsekonomiska institutionen , 2004.
CSR, Carroll, the pyramid of CSR, Ethical and Philanthropic responsibility, Stakeholder Theory and New Intuitionalism
IdentifiersURN: urn:nbn:se:uu:diva-6289OAI: oai:DiVA.org:uu-6289DiVA: diva2:130468