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Sustainability practice at hotels and BnB establishments on the island of Gotland in Sweden. 
Uppsala University. (Hållbara besök)ORCID iD: 0000- 0001-9690-2620.
2019 (English)In: 2nd World Symposium on Sustainability Science and Researchin Curitiba, Brazil / [ed] Walter Leal, Hamburg: Springer, 2019Conference paper, Published paper (Refereed)
Abstract [en]

Abstract

Tourism, one of the major industries in the world, has seen a constant increase in the past decades in Sweden and in particular on the island of Gotland. Among the different types of accommodation for visitors, BnB facilities (Bed and breakfast) in Gotland are becoming more popular, in particular among independent guests. These facilities are often family owned, holding a few rooms, and have strong seasonal dependence. Research shows that there is a genuine willingness among BnB organizers to offer sustainable accommodations within the BnB industry. Many of the hosts can be defined as part-time lifestylers, that is, small entrepreneurs who often have a clear orientation towards non-economic motives. Their services, solutions, products, and world views can be seen as a venue for the creation of values of sustainability. However, this informal sector of housing recruitment is growing, which means that a large proportion of providers are outside municipal supervision but also support. Hotel's sustainability work, on the other side, is controlled by authorities and owners. Laws and directives regulate the work towards sustainability at the hotels. But how do the hotels work and manage to implement sustainability issues in practice? This study aims to investigate the differences between BnB establishments and hotels and their daily, practical work towards sustainability. The theoretical background consists of processes of co-creation, knowledge sharing and processes of learning. The results show that there is a difference between these types of housing as regards the way in which knowledge is shared. In addition, there is a clear difference in the way in which sustainability is expressed in practice: the accountability is largely attributable to the hotels, but BnB entrepreneurs convey responsibility. Hosts at BnBs seem to play a more active role in the mediation of sustainability issues than is the case with the hotel staff. It seems that anonymity between hotel guests and staff does not encourage dialogue that in turn seems to be a prerequisite for knowledge exchange.

Key words: co-creation of values, knowledge sharing, learning processes, sustainability, tourist accommodation

Place, publisher, year, edition, pages
Hamburg: Springer, 2019.
Keywords [en]
Key words: co-creation of values, knowledge sharing, learning processes, sustainability, tourist accommodation
National Category
Engineering and Technology
Research subject
Quality Technology and Management (HGO); Engineering Science with specialization in industrial engineering and management
Identifiers
URN: urn:nbn:se:uu:diva-381789OAI: oai:DiVA.org:uu-381789DiVA, id: diva2:1304726
Conference
The 2nd World Symposium on Sustainability Science and Research, organized by the Pontifical Catholic University of Paraná - PUCPR (Brazil), Hamburg University of Applied Sciences – HAW (Germany), and the Inter-University Sustainable Development Research Programme –IUSDRP. The event took place at the Pontifical Catholic University of Paraná (PUCPR) in Curitiba-PR from April 1st– 3rd of 2019.
Available from: 2019-04-13 Created: 2019-04-13 Last updated: 2019-04-13

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