"Next week there can't be any crisis. My schedule is already full." : Upplevelsen av internkommunikationen i en krissituation
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Purpose/Aim: The aim of the study is to look more closely into how a language school company staff experienced the internal communication during the London terror bombings, which occurred in the peak season of the summer of 2005. In this study I use a media and communication perspective to explain how working communities are formed and how they play an important part in the life of an organization. The aim is also to elucidate basic organizational communication theory as well as risk and crisis management to be able to identify the elements of strength and weakness of the company in focus. Ulrich Beck’s concept of the contemporary risk society is discussed in order to explain the difficulties of analyzing the ever-changing world. In the empirical part I first present the interviews and then tie the theories into a more comprehensive analysis.
Material/Method: Qualitative literature studies. Dialogue semi-structured interviews with seven co-workers.
Main Results: Internal and external communication activities are interdependent. The organization in this case study appears to concentrate mainly on crisis management. As a complement, a profound focus on potential risks would help to reduce the feeling of insecurity among the staff. Feedback and evaluation are necessary prerequisites for the individual and the organization as a whole. Through informal communication much experience and knowledge is shared and spread. As a consequence of the geographically dispersed organizational structure, the functioning of the electronically based information channels is extremely important. The final and optimal goal of a good comprehensive communication policy is to increase the profitability. During the interviews, the respondents used the narrative form of story-telling, a phenomenon that can help the individual to structure the experience in episodes. Each story is unique even though I distinguish similarities according to the presented theories.
Keywords: Working communities, story-telling, organizational communication, risk society crisis management.
Place, publisher, year, edition, pages
Uppsala: Institutionen för informationsvetenskap , 2006. , 38 p.
Working communities, story-telling, organizational communication, risk society crisis management.
Media and Communications
IdentifiersURN: urn:nbn:se:uu:diva-6766OAI: oai:DiVA.org:uu-6766DiVA: diva2:130825
Hård af Segerstad, Peder