Media Economics – A Critical Study of Analytical Frameworks
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Title: Media Economics – A Critical Study of Paradigms and
Number of pages: 42
Author: Veera Partanen
Tutor: Amelie Hössjer
Course: Media and Communication studies D
Period: Spring 2007
University: Division of Media and Communication, Department of
Information Science, Uppsala University
Purpose / Aim: Study the discipline of media economics and its frameworks and use Webster’s interpretation of Schiller’s critical theory in order to see what type of phenomenon media economics studies.
Method / Material: Critical literature studies
Main Results: This study shows that according to Schiller’s critical theory, media economics fails to study some crucial elements of society. It does make some references to the inequalities that exist in the societies but does not have the adequate tools to measure these, or ignores the questions. According to Schiller’s theory, the cultural domination of few corporations should be understood. The effects that these companies have are not measurable with the methods of media economics, even if there are attempts to do this.
Keywords: Media, Media Economics, Economics, Communication, Society, Digital Media.
Place, publisher, year, edition, pages
Uppsala: Medier och kommunikation , 2007. , 42 p.
Media, Media Economics, Economics, Communication, Society, Digital Media.
Media and Communications
IdentifiersURN: urn:nbn:se:uu:diva-8392OAI: oai:DiVA.org:uu-8392DiVA: diva2:131677