INTRANÄTETS ROLL I DEN INTERNA KOMMUNIKATIONEN: En fallstudie på Q-Med AB
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Title: The role of the Intranet in the internal communication. A case study at QMed AB. (Intranätets roll i den interna kommunikationen. En fallstudie på Q-Med AB)
Author: Erika Cassman
Aim: The aim of this master thesis is to investigate the attitude of the users and their use of the communication channel Intranet, and which factors that influence the use of it. The result is aimed to give a platform for strengthening the internal communication, and will illuminate the eventual shortage of the existing Intranet at Q-Med AB today.
Method/Material: In the beginning of the work of this master thesis I did an observation of the existing Intranet at Q-Med AB. After that I did ten observation interviews and the informants also had to answer an inquiry. To find out more about the company and how the internal communication works today I interviewed the Manager of Internal Communications.
Main Results: The Intranet is not the most common information channel at Q-Med AB today. The existing Intranet at Q-Med AB is in the so called, phase one, and is more like a billboard than an effective tool. There is no purpose and the management does not tell their employees the importance of using the Intranet every day. Q-Med AB has a long way to go to get an Intranet that is useful, effective and for everyday use.
Number of pages: 45 (55 including enclosures)
Course: Media and Communication Studies D University: Division of Media and Communication, Department of Information Science, Uppsala University
Period: Spring semester of 2007
Tutor: Else Nygren, Senior lecturer
Keywords: Q-Med AB, Intranet, communication, organizational communication, internal communication, information, hermeneutic, Shannon and Weaver, Karl Weick, Wilbur Schramm, The Social Relationship theory, Uses and Gratifications model, Weicks´ Model of Organizing, the Hermeneutic Circle
Place, publisher, year, edition, pages
Uppsala: Medier och kommunikation , 2008. , 55 p.
Q-Med AB, Intranet, The Social Relationship theory, Uses and Gratifications model, Weicks´ Model of Organizing, the Hermeneutic Circle, communication, organizational communication, internal communication, information, hermeneutic, Shannon and Weaver, Karl Weick, Wilbur Schramm
Media and Communications
IdentifiersURN: urn:nbn:se:uu:diva-9154OAI: oai:DiVA.org:uu-9154DiVA: diva2:132184