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Augmented Reality and Organization Studies
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Engineering Sciences, Industrial Engineering & Management. University of Exeter Business School.ORCID iD: 0000-0002-2898-9995
2018 (English)In: European Group of Organization Studies, 2018Conference paper, Published paper (Refereed)
Abstract [en]

Augmented Reality (AR) technology is supposed to enhance a version of reality by superimposing computer-generated content on a physical environment to augment it. In its infancy, AR was conceived to be obtainable with the help of a ‘virtual world that enriches, rather than replaces, the real world’ (Feiner, Macintyre, & Seligmann, 1993:54). By immersing the user in some sort of digitally construed system that creates a specific, but still flexible, genre of behaviours, AR aimed to bridge the false divide between ‘the virtual’ and ‘the real’ (cf. Bell, 2007). AR technology developers have since then attempted to upgrade the human technically by amplifying the senses and make them more sensitive to that which otherwise would have been invisible, unhearable, intangible and broadly unexperienced. And in working with the so-called ‘actual environment’, AR is dependent on a production of digital objects that ’appear to human users as colourful and visible beings’ (Hui, 2012:387). It exemplifies a digital aesthetic approach that assumes that the thought and sensed can be shared with the technology and stimulated by the human and machine interaction. 

Place, publisher, year, edition, pages
2018.
Keywords [en]
Augmented reality, digital technology, organization
National Category
Economics and Business
Research subject
Engineering Science with specialization in industrial engineering and management
Identifiers
URN: urn:nbn:se:uu:diva-390561OAI: oai:DiVA.org:uu-390561DiVA, id: diva2:1342007
Conference
European Group of Organization Studies, Surprise in and around Organizations: Journeys to the Unexpected, July 5-7, Tallin, Estonia
Available from: 2019-08-12 Created: 2019-08-12 Last updated: 2019-08-29Bibliographically approved

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Skoglund, Annika

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