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Ideas of public relations in the light of Scandinavian institutionalism
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.ORCID iD: 0000-0001-5854-7373
Universtiy of Gothenburg.
2019 (English)In: Handbook of Public Relations / [ed] Chiara Valentini, Berlin: Mouton de Gruyter, 2019Chapter in book (Refereed)
Abstract [en]

The aim of this chapter is to flesh out how Scandinavian institutionalism can help us better understand public relations and to contribute to the increasing stream of research focusing on public relations as a socially embedded activity. Scandinavian institutionalism is a response to the critique institutional theory faced for thelack of agency and autonomy it attributed organizations. There was an obvious tendency among institutionalists to oversee actors’ motives and skills of and how they relate to the institutions they are embedded in. Scandinavian institutionalism highlights organizational variations and distinctiveness. It rests on an ambition to explain how stable insti­tutions change over time and how actors play an important role as change agents when they encounter and interact with institutions. Without losing track of the institutional conditions actors are embedded in however. Central to this stream of research is ideas understood as narratives connecting causes and effects providing actors with 1) descriptions of an universal problem and 2) solutions to these problems. 

In the chapter we conceptualize public relations as a management idea and the chapter provide answers to why and how organizations pick up public relations; the significance of carriers involved in the transformation and distribution of the idea and the processes in which public relations gets de- and re-contextualized to gain relevance in different organizational contexts.

Place, publisher, year, edition, pages
Berlin: Mouton de Gruyter, 2019.
Keywords [en]
Carriers, Ideas, Public relations, Scandinavian institutionalism, Translation
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-391522OAI: oai:DiVA.org:uu-391522DiVA, id: diva2:1345372
Available from: 2019-08-23 Created: 2019-08-23 Last updated: 2019-08-23

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  • apa
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  • nn-NO
  • nn-NB
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Output format
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  • asciidoc
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