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Conceptualising innovative pricemodels: the RITE framework
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Linköpings Universitet.
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2019 (English)In: Baltic Journal of Management, ISSN 1746-5265, E-ISSN 1746-5273, Vol. 14, no 4Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of this paper is to lay a current, research-based foundation for investigation of theconcept of innovative price models and its connection to business models.

Design/methodology/approach – The design is composed of a structured literature review of articles onprice models published in 22 journals during 42 years. This then serves as a base for a subsequent conceptualdiscussion about the foundation of innovative price models.

Findings – The literature review yields only very few results that are loosely scattered across various areasand mostly without any kind of deeper exploration of the concept of price models. The paper therefore goes onto conceptually explore some fundamental conditions that might influence or even determine price models.The final outcome of this exploration is the relation, intention, technology and environment (RITE)framework that is a meta-model for conceptualising innovative price models.

Research limitations/implications – The literature review could include additional journals and areas,and empirical testing of the RITE framework as yet has been limited.

Practical implications – The RITE framework can be used by practitioners as a tool for investigating thepotential and usefulness of developing the capability to handle innovative price models.

Originality/value – The RITE framework provides fundamental conditions, which influence, or evendetermine, how innovative price models are developed and applied.

Keywords Business model, Innovative, Price models, Revenue model, Strategic pricing

Paper type Literature review

Place, publisher, year, edition, pages
2019. Vol. 14, no 4
Keywords [en]
Business model, Innovative, Price models, Revenue model, Strategic pricing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-393971OAI: oai:DiVA.org:uu-393971DiVA, id: diva2:1355988
Available from: 2019-09-30 Created: 2019-09-30 Last updated: 2019-09-30

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