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MNC involvement in Corporate Social Innovation: A resource-based perspective
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2019 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Title: MNC involvement in Corporate Social Innovation – A resource-based perspective

Authors: Shannet Fessehazion and Rebecca Njuki

Supervisor: Christine Holmström Lind

Research question: What are the main resources, knowledge, and capabilities needed for multinational corporations (MNCs) to engage in corporate social innovation projects?

Purpose: This study aims to explore how the MNCs engage in corporate social innovation (CSI) in regards to the main resources, knowledge, and capabilities needed to engage in CSI projects. In addition, this study attempts to understand how MNCs can increase their engagement/commitment in CSI projects and to support corporations/managers that wish to engage in CSI.

Methodology: A qualitative research method involving semi-structured interviews, with seven different MNCs from various sectors, was conducted in a case study approach to collect the data. As the literature on the CSI phenomenon is scarce, a conceptual framework including concepts that are related to the CSI phenomenon as well a resource-based perspective was developed to give a contextual background and to provide a foundation for the analysis.

Conclusion: Our findings show that the main resources needed for MNCs to engage in CSI projects are time, top management commitment, social intrapreneurs, diverse workgroup and a corporate social innovation methodology (CSIM). In addition, the main knowledge needed to engage in CSI projects is stakeholder-related and experiential. The main capabilities needed to engage in CSI projects are managerial, relational and entrepreneurial capabilities. In addition, the findings revealed that time as a resource can hinder the CSI engagement of employees as they need to balance ordinary business activities with CSI projects. This conflict of interest indicates that it can hinder or decrease the engagement in CSI activities.

Place, publisher, year, edition, pages
2019. , p. 60
Keywords [en]
Corporate social innovation, Social innovation, MNC, Resources, Knowledge, Capabilities
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-395019OAI: oai:DiVA.org:uu-395019DiVA, id: diva2:1360282
Subject / course
Business Studies
Educational program
Master Programme in Business and Management
Supervisors
Examiners
Available from: 2019-10-15 Created: 2019-10-11 Last updated: 2019-10-15Bibliographically approved

Open Access in DiVA

The full text will be freely available from 2020-01-01 14:10
Available from 2020-01-01 14:10

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