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ARKEOLOGINS POSITION I MASSMEDIA: En studie av arkeologins marknadsföring och kommunikation via massmedia i Västra Götaland
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Arts, Department of Archaeology and Ancient History, Archaeology.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The status of Archeology in mass media : A study of archeology's marketing and communication through mass media in Västra Götaland county (English)
Abstract [fi]

This essay examines the communication and interaction between archaeologists and journalists – with the aim to investigate if and how the chain of information affects the frequency of archaeological news. Results are conducted by interviews with both professional archaeologists and journalists with different functions within different local media channels in Västra Götaland County, Sweden.An important complement to the interviews with journalists and archaeologists is also a survey with a selection of media consumers to get an idea of the interest in archaeological news. During this research project both journalists and archaeologists have explained the importance of communication, and how the lack of efficient communication can lead to less archaeological news – a process with possibilities for improvements according to the interviewees of this study.

Place, publisher, year, edition, pages
2019. , p. 51
Keywords [sv]
Arkeologi, kommunikation, massmedia, journalistik
National Category
Archaeology
Identifiers
URN: urn:nbn:se:uu:diva-395870OAI: oai:DiVA.org:uu-395870DiVA, id: diva2:1365464
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Available from: 2019-12-12 Created: 2019-10-24 Last updated: 2019-12-12Bibliographically approved

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CiteExportLink to record
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  • apa
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