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Svårflörtade topp-millennials: En kvalitativ studie om hur man attraherar, behåller och motiverar millennials med en examen från Stockholm School of Economics.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Educational Sciences, Department of Education.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna kvalitativa studie syftade till att undersöka hur nyexaminerade, högpresterande millennials med en examen från Stockholm School of Economics attraheras, behålls och motiveras i arbetslivet. Det empiriska materialet samlades in genom åtta stycken semistrukturerade intervjuer. Motivationsteorin, Self Determination Theory, användes för att analysera det insamlade materialet. Resultatet visade att nyexaminerade, högpresterande millennials med en examen från Stockholm School of Economics huvudsakligen fokuserade på tre faktorer när dessa skulle påbörja en anställning. Dessa faktorer är möjligheten till lärande, en god företagskultur och status. När dessa millennials hade påbörjat sin första heltidsanställning framkom fler motivationsfaktorer som följd av att de hade mer erfarenhet. Exempel på dessa var externa attribut som inte enbart bestod av lön utan även flexibilitet, stort ansvar och en tydlig karriärstege. I tillägg uppskattade de avancerad teknologi och fördelaktig geografisk placering. Resultatet visade små skillnader från innan de tog examen kontra deras nuvarande situation vilket troligen gick i hand med att de nyligen tog examen och hade som följd av detta begränsad tid att komma till nya insikter eller motivationsfaktorer. Slutsatsen är att nyexaminerade, högpresterande millennials med en examen från Stockholm School of Economics krävde en möjlighet till lärande, en god företagskultur och status vilka var grundfaktorerna för att attrahera, behålla och motivera dem. Vad som även framkom var att denna grupp av millennials visste deras eget värde och hade därmed flertalet jobberbjudande, vilket ledde till att deras första heltidstjänst dels innefattade samtliga grundläggande aspekter men även övriga attraktiva aspekter. Sammanfattningsvis upplevde dessa millennials hade de hade råd att vara kräsna.

Abstract [en]

This qualitative study aimed to investigate how companies attract, retain and motivate newly-graduated, high-performance millennials with a degree from Stockholm School of Economics. The empirical data was conducted through eight semi-structured interviews. The motivational theory called Self Determination Theory was used to help analyze the collected data. The result showed that newly-graduated, high-performance millennials with an degree from Stockholm School of Economics mainly focused on three elements when they were to sign a job. These were the possibility to learn, organizational culture and status. When the millennials had begun working at their first full-time job more motivational factors appeared due to more experience. Examples of this was external attributes, not only salary, but also flexibility, great responsibility and an evident career path. In additon they appreciated advanced technology and beneficial geographic location. The result showed little differences before graduating contra their present situation, a likely result from the millennials being newly graduated and had due to the limited time not conducted that many new insights. The conclusion of the study is that newly-graduated, high-performance millennials with an degree from Stockholm School of Economics mainly require the possibility to learn, organizational culture and status. These are the basic factors that both attract, retain and motivate them. What we also learned is that this group of millennials knew their own value and therefore had multiple offers which led to the fact that the jobs that they had signed contained almost all aspects, both fulfilling basic needs but also “nice-to-have”-factors. In short term, they felt that they could afford to be picky.

Place, publisher, year, edition, pages
2019. , p. 73
Series
Examensarbete vid Institutionen för pedagogik, didaktik och utbildningsstudier
Keywords [en]
Millennials, Stockholm School of Economics, newly graduated, motivation, Self Determination Theory, high-performance, attract, retain
Keywords [sv]
Millennials, Stockholm School of Economics, Handelshögskolan, nyexaminerade, motivation, Self Determination Theory, högpresterande, attrahera, behålla, rekrytera
National Category
Pedagogy
Identifiers
URN: urn:nbn:se:uu:diva-396682OAI: oai:DiVA.org:uu-396682DiVA, id: diva2:1368648
Subject / course
Adult and Working Life Education, Advanced Course C
Educational program
Bachelor Programme in Human Resource Management and Working Life
Supervisors
Examiners
Available from: 2019-11-11 Created: 2019-11-07 Last updated: 2019-11-11Bibliographically approved

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