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Understanding the Typical Role and Nature of Contemporary New Venture Units: A Multimodal Discourse Analysis
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2019 (English)Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

New venture units (NVUs) are semi-autonomous units that accommodate entrepreneurial activities within large corporations. Over the past 40 years, NVUs have not only gone through multiple cycles of waxing and waning popularity but have also evolved considerably. Today, they are once again gaining prominence and typically referred to as corporate innovation ‘garages’ or ‘labs’. While extant research has explored previous genera- tions of NVUs and the managerial challenges associated with them, however, little is known about contemporary NVUs. In this study, we thus explore how contemporary NVUs should contribute to corporate entrepreneurship and focus on the what, why and how. We approach these questions by analyzing corporate communication about NVUs, in which corporations’ situated and shared understandings of contemporary NVUs are articulated. Using multimodal discourse analysis, we systematically analyze the verbal and visual elements of multimodal texts presenting, describing and introducing NVUs on corporate websites to uncover prevailing ideas about NVUs encoded in words, images and the interplay of both.

Place, publisher, year, edition, pages
2019.
Keywords [en]
Corporate Entrepreneurship, New Venture Units, Multimodal Analysis
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-398389OAI: oai:DiVA.org:uu-398389DiVA, id: diva2:1375701
Conference
RENT XXXIII, November 28-29, 2019, Berlin, Germany
Available from: 2019-12-05 Created: 2019-12-05 Last updated: 2019-12-05

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association
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Language
  • de-DE
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  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
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