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When do people choose to be informed?: Predictors of information-seeking in the choice of primary care provider in Sweden
Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Public Health and Caring Sciences, Health Services Research.ORCID iD: 0000-0002-5816-1857
Associate Professor, Department of Journalism, Media and Communication, University of Gothenburg, Gothenburg, Sweden.
Värmland County Council, Karlstad, Sweden.
Uppsala University, Disciplinary Domain of Medicine and Pharmacy, Faculty of Medicine, Department of Public Health and Caring Sciences, Health Services Research.ORCID iD: 0000-0002-3921-5522
2018 (English)In: Health Economics, Policy and Law, ISSN 1744-1331, E-ISSN 1744-134XArticle in journal (Refereed) Epub ahead of print
Abstract [en]

Improving the ability of patients to make informed choices of health care provider can give providers more incentive to compete based on quality. Still, it is not evident to what extent and when people search for information when choosing a provider. The aim of this study is to identify under what circumstances individuals seek information when choosing a primary care provider. Research to date has mostly focused on individuals’ demographic and socio-economic characteristics and the poor availability of information as barriers to information-seeking and use. Our results highlight the importance of taking individuals’ personal motivations and situational context into account when studying information-seeking behavior. Overall, these results suggest that not even individuals who are likely to search for information since they switched or considered switching primary care provider, do so to any greater extent. However, those motivated to change providers by internal factors such as dissatisfaction or a belief that other providers may provide superior services actively sought out information to a greater extent than those motivated by external factors such as the closure of their current provider, or by moving house. Gender, employment status, place of residence and education level was also significantly associated with information-seeking.

Place, publisher, year, edition, pages
Cambridge: Cambridge University Press, 2018.
Keywords [en]
provider choice, patient choice, information search, public reporting, primary care
National Category
Health Care Service and Management, Health Policy and Services and Health Economy
Research subject
Health Care Research
Identifiers
URN: urn:nbn:se:uu:diva-401072DOI: 10.1017/S1744133118000373PubMedID: 30073937OAI: oai:DiVA.org:uu-401072DiVA, id: diva2:1382773
Available from: 2020-01-05 Created: 2020-01-05 Last updated: 2020-01-09Bibliographically approved

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Hoffstedt, CarolineWinblad, Ulrika

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