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Digital Transformations Carried Out Through Games
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.ORCID iD: 0000-0001-8880-1088
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media, Media and Communication Studies.
2020 (English)In: Utilizing Gamification in Servicescapes for Improved Consumer Engagement / [ed] Miralem Helmefalk, Leif Marcusson, Hershey: IGI Global, 2020, 1, p. 119-147Chapter in book (Refereed)
Abstract [en]

Digital transformations are ubiquitous in today's society. Organisations at all levels and types are challenged by the necessity to relate and adapt their activities to the digital reality of the environment in which they operate. Despite the focus on digitalization, many of the digital transformation projects fail. Organisations are therefore probing for tools that can lead to successful transformations. In this chapter, the authors explore if gamification, here considered a servicescape, may be used to endorse and enhance employees' understanding, engagement, and participation in a digital change process. A qualitative study has been carried out where two organisations' change processes have been explored and gaming experts have been interviewed to give their view of the use of gamification in organisational change processes. The results indicate that gamification may be used to engage and motivate employees to participate in organisational change and hence contribute to successful digital transformation.

Place, publisher, year, edition, pages
Hershey: IGI Global, 2020, 1. p. 119-147
Keywords [en]
Digitalization, Gamification, Servicescape
National Category
Media and Communications
Research subject
Media and Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-406585DOI: 10.4018/978-1-7998-1970-7ISBN: 1799819701 (print)OAI: oai:DiVA.org:uu-406585DiVA, id: diva2:1413305
Available from: 2020-03-10 Created: 2020-03-10 Last updated: 2020-03-10

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Hedman Monstad, Therese

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