How to make an idea become reality: The evolution of a business concept
Uppsala University, Humanistisk-samhällsvetenskapliga vetenskapsområdet, Faculty of Social Sciences, Department of Business Studies2007 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
The purpose of the thesis is to structure the evolution of a simple idea into to a comprehensive business concept. I always wanted to have my own business and one day on a trip across Europe an idea to create designed curtains arose. When talking to a friend who was immediately interested the prospect of turning the idea into reality grew stronger. Not wanting to launch a company taking the “see what happens” approach, the idea needed further investigation and planning.
The first idea of producing designed curtains turned into a concept of targeting lifestyle hotels with a customised “Fönstermönster”. The development started with a description of the product, the production process and future offerings. When decided upon the product the customer had to be identified and by segmenting a heterogeneous market we could find a specific group where our capabilities and resources had a potential to satisfy the chosen segments needs and wants. When choosing the “lifestyle” sector as our target group we could tailor a Marketing Mix. The application of Porters Five Forces Model helped us to get a broader understanding of the competitive environment. When finally decided on how to reach the potential buyer, how to sell to them and how to organise the business the idea could be formulated into a business concept.
Place, publisher, year, edition, pages
Uppsala: Företagsekonomiska institutionen , 2007. , 37 p.
business idea, entrepreneur
Economics and Business
IdentifiersURN: urn:nbn:se:uu:diva-89072OAI: oai:DiVA.org:uu-89072DiVA: diva2:159379