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Women and franchising in Finland: - A case study of motivation factors
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2006 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Theme: This thesis is about women as entrepreneurs in the area of franchising. Entrepreneurship, and franchising as part of it, has increased numerously during the last decades. The increase has been significant especially among women. Therefore, the aim of this thesis is to understand what are the motives that drive women to become entrepreneurs in the franchising business. The thesis is only concentrated on female franchisees in the retailing business, since a big amount of the franchisees are operating in this type of business.

Theories: The main theory used in this thesis is Model of female entrepreneur motivation by Muriel Orhan and Don Scott (2001). The theory looks at women’s background and classical motivation factors. Based on these factors, Orhan and Scott have then identified seven categories of motives for a woman to become an entrepreneur.

Methods: A qualitative method was chosen to do this research. The study was deductive with four interviews that were carried out in 2006. In two franchising chains, both a female franchisee and a female franchisor were interviewed.

Results: The franchisees interviewed and their decisions to become franchisees were mainly affected by their identity. These franchisees were enthusiastic about experiencing new things. They were also very goal-oriented. The respondents had also a desire of becoming entrepreneurs at some point of their lives. Nevertheless, many women franchisees on these specific retail branches are not too interested about entrepreneurship and they entered the field for totally different purposes.

Place, publisher, year, edition, pages
Uppsala: Universitetsbiblioteket , 2006. , p. 38
Keywords [en]
Business studies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-89103OAI: oai:DiVA.org:uu-89103DiVA, id: diva2:159410
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-03-09 Created: 2004-01-01 Last updated: 2018-08-23Bibliographically approved

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Citation style
  • apa
  • ieee
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More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf