Utveckling av turistdestinationer genom samarbete
2002 (Swedish)Doctoral thesis, monograph (Other academic)Alternative title
Development of tourist destinations through cooperation (English)
In this thesis tourist destinations are considered as networks of business actors inside and outside the destination, such as producers of attractions or supporting services and different kinds of intermediaries. These actors are interdependent, since they provide the different components of a generic tourist product. Cooperation between the actors in the network is seen as a way of achieving destination development. Three cases of different forms of cooperation within destinations are studied and analysed. The first case concerns permanent cooperation within a tourist destination (Småland), and the other two cases deal with temporary cooperation. The studies of temporary cooperation concern two public events, one of which was performed on one occasion within a specific destination (O-Ringen in Gästrikland), whereas the other one is performed recurrently in another destination (Dalecarlia Cup at Borlänge).
A network perspective constitutes the theoretical frame of reference. Interdependencies and relationships between business actors are seen as important. A model for analysis is developed where the structure of every instance of cooperation is identified using the concepts activities, resources and actors. The development process of every instance of cooperation is captured and analysed using the concepts mobilisation, interests and coordination. Data were mostly gathered through personal interviews, and the different forms of cooperation and actors were identified through snowball sampling.
The case studies indicate that cooperation in a destination creates a destination development process. In the case of permanent cooperation it is observed that limited cooperation, such as exchange of information, often leads to moderate cooperation, like joint marketing, and even to broad cooperation, such as the creation of a new business actor for joint production or distribution. In this process, small actors create alliances and these alliances become actors in the destination network. The motives of the actors for participating in cooperation are mainly their material interests. Through the development process, the destination network becomes more integrated, and its functions are improved. In the instances of temporary cooperation (events), new actors and resources controlled by them become connected to the network. These resources are defined as marginal community resources that can be mobilised. Such resources can be mobilised if the actors controlling them have an idealistic or emotional interest in the event. It was observed in the case of the recurrent event that relationships with actors controlling such marginal community resources got more strongly established over time.
In the destination development process, the tourist organisation can play an important role. It cannot control the process, but it can influence it, if it is perceived as an actor with moral and pragmatic legitimacy. By influencing the development process the tourist organisation is not just fulfilling a role as coordinator within the destination; it can also be considered as an actor with a significant entrepreneurial role in the destination development process.
Place, publisher, year, edition, pages
Uppsala: Företagsekonomiska institutionen , 2002. , 205 p.
Doctoral thesis / Företagsekonomiska institutionen, Uppsala universitet, ISSN 1103-8454 ; 96
Business studies, Tourist destinations, events, business development, cooperation, network perspective
Företagsekonomi, Turistdestinationer, evenemang, affärsutveckling, samarbete, nätverksperspektiv
Research subject Business Studies
IdentifiersURN: urn:nbn:se:uu:diva-2879OAI: oai:DiVA.org:uu-2879DiVA: diva2:162141
2002-11-29, Hörsal 1, Uppsala, 13:15
Larsson-Mossberg, Lena, Docent