Although there are various conceptual and pragmatic differences between political marketing and propaganda, the two are at times used interchangeably in academia and popular science. This chapter sets out to define the concepts individually, but also the relations and interactions between them in an academic and practitioner sense. There are several changes in the conceptualisation and practice of contemporary politics that points to an increase in the interaction and interplay between political marketing and propaganda. This is being driven by an increasing polarisation of the political environment between the forces of the political establishment and the anti-political establishment. A situation that is further enabled and encouraged by the development of information communication technologies that enables the blending of propaganda into political marketing, not in a binary fashion, but rather in combination with each other in order to prime and mobilise mass publics for political capital and legitimacy by these opposing political forces.