We often think and act like information would be something you grab, like a can of pop to pour into your mouth. Or with information, maybe you pour it into your head. If you say it aloud, the idea sounds a little strange, but it is still very much there when we talk about searching and using information. With some simple information it might work pretty much like that. For example, thinking about bus schedules, the opening hours of your local restaurant, or the price of your favourite cereals in the local grocery shop. With any more complicated information, though, it is not that simple.