Effectual Internationalization: The Role of Business and Social Networks
2019 (English)In: 2019 AIB Southeast Asia Regional Conference: US-China Trade War, Deglobalization, and International Business (AIBSEAR) / [ed] Cui, G, 2019, p. 613-653Conference paper, Published paper (Refereed)
Abstract [en]
This study investigates the performance implications of the distinct mechanisms represented by business and social networks in the effectual internationalization. Our hypotheses consider the influence of both network types on firms' decision-making, including the use of effectuation's overarching principle of non-predictive strategy and the analysis of affordable losses as preferred criterion for selecting between action paths. We test our structural model on a sample of 469 SMEs from Brazil, China, and Poland. The analysis demonstrates that the knowledge circulating in the firms' business networks negatively moderates the relationship between non-predictive strategy and affordable losses, while social networking mediates the relationships between both non-predictive strategy and affordable losses, on the one hand, and international performance, on the other.
Place, publisher, year, edition, pages
2019. p. 613-653
Keywords [en]
Export performance, Export marketing, Cross-border marketing activities, Effectuation
National Category
Business Administration
Identifiers
URN: urn:nbn:se:uu:diva-476876ISI: 000725350600028ISBN: 978-962-8134-20-5 (print)OAI: oai:DiVA.org:uu-476876DiVA, id: diva2:1670856
Conference
AIB Southeast Asia Regional Conference - US-China Trade War, Deglobalization, and International Business, DEC 05-07, 2019, Cebu, PHILIPPINES
2022-06-162022-06-162022-06-16Bibliographically approved