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Perceptions of value in smart home appliances: Using the Theory of Consumption Values to investigate the private setting
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2022 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Smart home technology is a rapidly growing market expected to exceed $53 billion this year. Despite the value projections, growth has slowed down, with smart home appliances being showing a particularly slow adoption rate. Recently it has been shown that these devices suffer from a lack of acceptance testing, and that the private setting especially has been under researched. In this thesis the author investigates how the values of smart home appliances are perceived in a private setting. Utilising the theory of consumption values and a qualitative approach, the author interviewed six individuals about their perception of smart refrigerators and freezers. The results confirm previous research, finding that functional and emotional values have the biggest effect on private consumers perception of smart home appliances, and their intentions to adopt these products. It also shows that these values can act as deterrents, validating previous research, that cost act as a strong deterrent for adoption, as well as showing that negative emotional sentiment towards the products is also a strong deterrent for adoption. The study discovered a relationship between functional and emotional values, indicating that emotional values might not function as an independent value. Social and epistemic values are shown to have a small but positive effect on intentions to adopt. The effects of conditional values were unclear. 

Place, publisher, year, edition, pages
2022.
Keywords [en]
Smart home technology, smart home appliances, smart refrigerators, smart freezers, smart technology adoption, technology adoption, theory of consumption values
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:uu:diva-478247OAI: oai:DiVA.org:uu-478247DiVA, id: diva2:1674572
Educational program
Master programme in Information Systems
Supervisors
Available from: 2022-06-22 Created: 2022-06-22 Last updated: 2022-06-22Bibliographically approved

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