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Privacy views and platform use - Searching for paradoxes: Current views on online privacy, online platform privacy, and how some of today’s online platforms are used in relation to the Privacy Paradox phenomenon
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2022 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The phenomenon that there seems to be a disconnect between people’s reported privacy concerns and their partaking and sharing on online platforms has been aptly named the “privacy paradox.”. Exploring the existence of the privacy paradox on some of today’s online platforms will be the objective of this thesis. The data used was attitudinal and self-reported use of nine different popular online platforms from 2500 people in the United States aged 18 to 44, and it was collected at the beginning of 2022. The results from the multiple regressions do point towards the fact of there being a paradox when looking at each individual platform when looking at if people’s privacy views can be used to predict use. This is discussed in relation to previous studies looking at the phenomenon and recommendations for future research directions are laid out in the discussion. 

Place, publisher, year, edition, pages
2022. , p. 37
Keywords [en]
Privacy Paradox, Online Platforms, Social Networks, Online Entertainment, Online Privacy
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:uu:diva-478255OAI: oai:DiVA.org:uu-478255DiVA, id: diva2:1674660
Educational program
Master Programme in Human-Computer Interaction
Presentation
2022-06-03, B159, Kyrkogårdsgatan 10, 753 13, Uppsala, 10:15 (English)
Supervisors
Examiners
Available from: 2022-06-29 Created: 2022-06-22 Last updated: 2022-06-29Bibliographically approved

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