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Big data marketing: Context and Affordances
Caesarius, Leon Michael
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Hohenthal, Jukka
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2022 (English)
In:
The SAGE Handbook of Digital Marketing / [ed] Annmarie Hanlon;Tracy L. Tuten, London: Sage Publications, 2022, p. 68-80
Chapter in book (Refereed)
Place, publisher, year, edition, pages
London: Sage Publications, 2022. p. 68-80
Keywords [en]
Digital marketing, marketing, big data marketing, big data
Keywords [sv]
Digital marknadsföring, marknadsföring, big data marknadsföring, big data
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN:
urn:nbn:se:uu:diva-481097
DOI:
10.4135/9781529782509.n5
ISBN:
9781529743791 (print)
ISBN:
9781529782509 (electronic)
OAI: oai:DiVA.org:uu-481097
DiVA, id:
diva2:1685620
Available from:
2022-08-03
Created:
2022-08-03
Last updated:
2023-08-25
Bibliographically approved
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Caesarius, Leon Michael
Hohenthal, Jukka
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Hohenthal, Jukka
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ieee
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ieee
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en-GB
en-US
fi-FI
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