In today’s networked world, technology shifts happen faster than most people even realize. Some of these shifts have made us all potentially powerful: media powerful. We used to sit in silence in front of newspapers and TV screens and the world was explained to us by the few “who always knew what was right and wrong.” Today, thanks to the Internet, social media, and Web 2.0, we can not only share our own thoughts with everyone in a more self-determined way, but we can also take part in public debate and even co-organize it ourselves. Of course, the Internet is not the counter-draft to the communication (power) structures of the past. Gains in communicative self-determination are threatened due to algorithmization, platformization, and value extraction from self-created private markets in data capitalism. However, there is arguably more potential for self-determination in the technology relating to the Internet, social media, and Web 2.0 when it comes to mass communication by individuals than there has ever been before with “old media.”