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Outdoor and in-store food advertising: Unhealthy and health promoting advertisements in neighborhoods of low and middle socioeconomic status  in Stockholm, Sweden
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of food studies, nutrition and dietetics.ORCID iD: 0000-0002-8846-3960
Department of Global Public Health, Karolinska Institutet.ORCID iD: 0000-0001-6109-7203
Department of Learning, Informatics, Management & Ethics, Karolinska Institutet.
Senior Research Fellow, Centre for Food Policy, City University of London.
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(English)Manuscript (preprint) (Other academic)
Abstract [en]

Globally, obesity and other diet-related non-communicable diseases continue to rise. Moreover, those living in lower socioeconomic status (SES) neighborhoods in high-income countries, particularly immigrants, are more likely to suffer from negative health outcomes compared to those in more affluent neighborhoods. The high availability and marketing of unhealthy foods as well as tobacco and alcohol has been linked to unhealthy practices contributing towards negative health outcomes. Advertising has the aim of influencing practices and many studies have found that a large portion of advertisements promote unhealthy foods as well as tobacco and alcohol.  We carried out a cross-sectional observational study mapping health-related food advertising in 10 low and 12 middle-income neighborhoods in Stockholm, Sweden. By using a checklist with pre-determined categories, we found that almost 60% of the noted outdoor advertisements promoted the sale of energy-dense, nutrient-poor foods and sugar sweetened beverages (i.e., “unhealthy”), compared to 20% of advertisements being food-related health promoting (i.e., “healthy”). On average, lower SES neighborhoods observed in the study had more advertising present (both unhealthy and health promoting) when compared to observed middle SES neighborhoods. In-store advertisements followed the same trend, where the majority in both neighborhoods were “unhealthy”. Furthermore, when considering store type, supermarkets had the most advertisements for both categories, compared to convenience stores and independent grocers; informal vendors had no observed advertisements at all. Exposing those living in lower SES neighborhoods to more unhealthy product advertising may play a role in furthering health and nutrition inequities which are already starkly present in the socioeconomically and ethnically segregated Swedish capital. Further research is needed to understand this nature of advertising in these neighborhoods, including outdoor and in-store, and its impact on health behaviors and related outcomes. Regulating advertising could play a part in protecting the health of the population over time, particularly in vulnerable groups.

Keywords [en]
Unhealthy food advertising, supermarkets, in-store advertising, outdoor advertising, neighborhood socioeconomic status, energy-dense nutrient poor food
National Category
Public Health, Global Health and Social Medicine
Research subject
Food, Nutrition and Dietetics
Identifiers
URN: urn:nbn:se:uu:diva-486428OAI: oai:DiVA.org:uu-486428DiVA, id: diva2:1702038
Projects
SMART2D project
Funder
EU, Horizon 2020, 643692Available from: 2022-10-10 Created: 2022-10-10 Last updated: 2025-02-20
In thesis
1. Food environments in socioeconomically disadvantaged and immigrant populations through a non-communicable disease lens
Open this publication in new window or tab >>Food environments in socioeconomically disadvantaged and immigrant populations through a non-communicable disease lens
2022 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Background: Globally, non-communicable diseases are increasing. With an evidenced link to the social determinants of health, this highlights a social gradient, whereby socioeconomic status, ethnicity and other factors influence poorer health outcomes. They are also linked to food environments, the interface of interaction between the food system and consumers.

Aim: The aim of this thesis is to improve understanding of the food environment and its interactions with a focus on socioeconomic disadvantage and immigrant populations through a non-communicable disease lens.

Methods: In Study I-III, the external food environment was mapped using a modified version of the Environmental Profile of a Community’s Health observation tool. Study I included under-resourced and socioeconomically disadvantaged sites, one urban and one rural, in a low- (Uganda), middle- (South Africa) and high-income (Sweden) country. Further, twenty-two lower and middle socioeconomic status neighborhoods of Stockholm were mapped in Study II and III. Descriptive and inferential statistical analyses were carried out. Study IV, a scoping review, used the Analysis Grid for Environments Linked to Obesity (ANGELO) framework to analyze and interpret the data on the interaction between personal and external food environments.

Results: Across countries, food environments differed in the number of informal outlets present, the most found in Uganda and the least in Sweden. Primarily supermarkets, as well as other stores, were a source of both unhealthy and healthy food items, while advertising unhealthy items in store. Overall, outdoor advertisements of unhealthy foods were the most common and more prevalent in areas of higher socioeconomic disadvantage. Fruits and vegetables had similar prices across countries, though in the Swedish context, these cost less with lower neighborhood socioeconomic status. Structural and social factors like income, time, mobility and children’s preferences influenced the healthiness of foods acquired by immigrants from low-and middle-income countries living in high-income countries.

Conclusion: Unhealthy items were both widely prevalent, as well as advertised across settings, at a higher rate in areas of higher disadvantage. Combined with structural and social factors that push consumers towards unhealthy practices, this could exacerbate existing health and nutrition inequities. Further research to better understand the food environment and its interactions with consumers are needed to facilitate healthier choices and improve health.

Place, publisher, year, edition, pages
Uppsala: Acta Universitatis Upsaliensis, 2022. p. 93
Series
Digital Comprehensive Summaries of Uppsala Dissertations from the Faculty of Social Sciences, ISSN 1652-9030 ; 202
Keywords
Food environments, energy-dense nutrient-poor foods (EDNP), supermarkets, food prices, advertising, socioeconomic status, immigrant populations, non-communicable diseases
National Category
Nutrition and Dietetics
Research subject
Nutrition
Identifiers
urn:nbn:se:uu:diva-486461 (URN)978-91-513-1619-2 (ISBN)
Public defence
2022-11-25, room A1:111a, BMC, Husargatan 3, Uppsala, 13:15 (English)
Opponent
Supervisors
Funder
EU, Horizon 2020, 643692
Available from: 2022-11-04 Created: 2022-10-10 Last updated: 2025-02-11

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Berggreen-Clausen, AravindaDaivadanam, Meena

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