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Internationalization of small-sized game development firms: A born global theory perspective
Department of Urban Studies at Malmö University.
2023 (English)In: De Gruyter Handbook of SME Entrepreneurship / [ed] Marina Dabić and Sascha Kraus, De Gruyter Open, 2023, p. 79-114Chapter in book (Other academic)
Abstract [en]

This chapter aims to analyze the extent to which the born global approach to internationalization can be used to understand the internationalization of small-sized game development firms. The interview data were analyzed by the operationalization of concepts based on the three categories of founder, organizational and macro-environmental drivers to internationalize. The findings show that the firms can be aligned with the different stages of their business development. This paper concludes that the first of these three stages, the subcontractors, are not born global, even though game developers must develop games with global market potential. However, firms that develop their own game are pushed to internationalize immediately by the heavily globalized and digitalized nature of the industry.

Place, publisher, year, edition, pages
De Gruyter Open, 2023. p. 79-114
Series
De Gruyter Handbooks in Business, Economics and Finance, ISSN 2748-016X, E-ISSN 2748-0178
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-486771DOI: 10.1515/9783110747652-005ISBN: 978-3-11-074752-2 (print)OAI: oai:DiVA.org:uu-486771DiVA, id: diva2:1703979
Available from: 2022-10-17 Created: 2022-10-17 Last updated: 2024-07-04Bibliographically approved
In thesis
1. Digital internationalization of SMEs: A phenomenon-based study on the video game industry
Open this publication in new window or tab >>Digital internationalization of SMEs: A phenomenon-based study on the video game industry
2022 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

Digital technologies, platforms, and infrastructure have changed how business is conducted in many industries. In particular, digital platforms have evolved as a facilitator of internationalization of small-and medium-sized enterprises (SMEs). This phenomenon can also be observed in the video game industry, where digital giant firms have elaborated themselves by building multi-sided platforms, where game developers and users interact with each other.

This thesis sets out to investigate three phenomena in relation to the digital internationalization of SMEs in that industry, which are distinctive to the video game industry. These phenomena are the prevalence of born global firms, online community engagement, and the digital platforms in the industry. A literature review on digital internationalization served as a theoretical starting point. Furthermore, a pragmatic research approach led to various research methods investigating the three stated phenomena. The methods applied in this thesis comprised interviewing founders of small-sized game development firms, conducting a netnography in an online community, and analyzing data from structured survey interviews from 176 Swedish video game development projects by conducting structural equation modeling (SEM).    

The overall findings of this thesis reveal a new type of digital platforms that are lifting this industry into further heights, an interesting interplay of SME game developers and digital giants owning the significant platforms in the industry. Moreover, the findings highlight an extraordinary level of interaction between game developers and their online communities.

Place, publisher, year, edition, pages
Uppsala: Department of Business Studies, 2022. p. 90
Series
Doctoral thesis / Företagsekonomiska institutionen, Uppsala universitet, ISSN 1103-8454 ; 218
Keywords
digital internationalization, digital economy, video game industry, digital platforms, online community engagement, born global firms
National Category
Business Administration
Identifiers
urn:nbn:se:uu:diva-486955 (URN)978-91-506-2976-7 (ISBN)
Public defence
2022-12-09, Hörsal 2, Ekonomikum, Kyrkogårdsgatan 10, Uppsala, 13:15 (English)
Opponent
Supervisors
Available from: 2022-11-17 Created: 2022-10-20 Last updated: 2022-11-17

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