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Website disclosures of sustainability practices in the hospitality sector: an analysis of hotel chains in zimbabwe
Lupane State Univ, Dept Accounting & Finance, Corner 10th Ave & 5 St, Bulawayo, Zimbabwe.;Univ Johannesburg, Sch Tourism & Hospitality, Bunting Rd, ZA-2006 Johannesburg, South Africa..
Uppsala University, Disciplinary Domain of Science and Technology, Technology, Department of Civil and Industrial Engineering. Univ Johannesburg, Sch Tourism & Hospitality, Bunting Rd, ZA-2006 Johannesburg, South Africa.;Univ Oulu, Geog Res Unit, Room KE368 3, POB 3000, FI-90014 Oulu, Finland..ORCID iD: 0000-0002-9327-6932
2022 (English)In: TOURISM AND HOSPITALITY MANAGEMENT-CROATIA, ISSN 1330-7533, Vol. 28, no 3, p. 497-517Article in journal (Refereed) Published
Abstract [en]

Purpose -The aim of this study was to analyse website disclosures of sustainability practices by major hotel chains in Zimbabwe.Design -Five major hotel chains in Zimbabwe were purposively selected for this study. The corporate websites of the selected hospitality chains were visited to determine their disclosure of sustainability practices.Methods -Based on the literature and other global best practices in hospitality sustainability, a coding framework was developed to help identify what to look for on the corporate websites. The codes were categorised into four broad areas, namely sustainability leadership, environmental sustainability, social sustainability and economic sustainability. Data were collected from texts, annual reports, and other relevant website materials documenting sustainable practices of each hotel chain.Results -The analysis of website disclosures of sustainable practices adopted by Zimbabwe's five major hotel chains revealed that sustainability practices are not widely publicised. The available information on websites visited indicated more reporting of social sustainability issues and a fair amount of reporting on environmental sustainability. Economic sustainability is the least reported. Also notable is the low level of reporting on the SDGs and the lack of separate sustainability reports on the corporate websites surveyed.Originality -The results of this study provide a critical indication of how voluntary website disclosure can be improved in the absence of a strong legal framework.

Place, publisher, year, edition, pages
University of Rijeka, Faculty of Tourism and Hospitality Management , 2022. Vol. 28, no 3, p. 497-517
Keywords [en]
Sustainability, Website disclosures, Sustainability reporting, hospitality sector, Zimbabwe
National Category
Business Administration Peace and Conflict Studies Other Social Sciences not elsewhere specified
Identifiers
URN: urn:nbn:se:uu:diva-487987DOI: 10.20867/thm.28.3.1ISI: 000870785900001OAI: oai:DiVA.org:uu-487987DiVA, id: diva2:1712951
Available from: 2022-11-23 Created: 2022-11-23 Last updated: 2025-02-20Bibliographically approved

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Saarinen, Jarkko

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