This introduction advances the argument that the history of ‘Made in’ can be used to shed light on the dynamic historical relationships between the actors that have promoted them, the institutions that have regulated them, and the cultural environment that has attributed them meaning. Outlining a framework for analysing these intersections between individual market actors, international regulations, and national political projects, it proposed that ‘Made in’ can be approached from three different angles: at the firm level as strategically selected promotional appeals; at the level of national economic policy and international regulation as legal constructs; and at a societal level of coalition-building and national mobilization as political projects. It is from this perspective that this chapter presents the case studies that make up the remainder of this volume, chapters that in turn explore the evolution of ‘Made in’ within 11 different countries.