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Website Globalization in Monetary Gaming
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology.
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

To be able to reach new audiences and to be able to target new markets, companiesnowadays find great need for localizing content of their online gaming sites. Thisreport highlights the different pitfalls and best practices that need to be consideredwhile targeting an online gaming site towards international customers. These bestpractices have been extracted from contemporary literature and reports and havethen been used to evaluate the work of a company providing an online gaming site.This evaluation has only taken into account the work done by the teams developingthe site, thus no managerial and marketing staff have been approached. The evaluationof the company globalization work has shown that their main problems lie in theprocesses and communication surrounding this kind of work. Many of the pitfalls thatthe company have fallen into may very well be removed by deciding on neededartifacts, processes, and software solutions that could remedy these problems. Suchsoftware could be for example translation memory software that may aid translatorsin their day to day work, providing more consistent translations to the site.

Place, publisher, year, edition, pages
2008.
Series
IT ; 08 021
Identifiers
URN: urn:nbn:se:uu:diva-98278OAI: oai:DiVA.org:uu-98278DiVA, id: diva2:174016
Presentation
(English)
Uppsok
Technology
Supervisors
Examiners
Available from: 2009-02-19 Created: 2009-02-18 Last updated: 2009-11-19Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf