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Finding the Right Level: Corporate Responsibility Communication in Swedish Retail
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
Handelshögskolan vid Örebro universitet.
Handelshögskolan vid Örebro universitet.
2009 (English)Conference paper (Other academic)
Abstract [en]

Corporate responsibility (CR) communication has risen dramatically in recent years, most likely following increased demands for transparency. One tendency noted in the literature is that CR communication becomes more professionalised in the sense that it is taken care of by experts to satisfy the demands of particular stakeholders. In this paper, the CR communication of Sweden’s 206 largest retail firms is studied. We examine the ‘filtration effect’ present in business today. By comparing CR communication in parent companies and their subsidiaries, we show that the there is less communication on the subsidiary level compared to the parent level. We see this as a form of hierarchisation of communication that implies paying attention to certain stakeholder groups with clearly defined demands and expectations on companies. Surprisingly enough, CR communication does not seem to be very much adapted to customers.

Place, publisher, year, edition, pages
2009. 1-16 p.
Keyword [en]
Communication, Consistency, CR, CSR, Filtration, Internet, Retail, Sweden, Transparency
National Category
Business Administration
Research subject
Business Studies
URN: urn:nbn:se:uu:diva-105150OAI: oai:DiVA.org:uu-105150DiVA: diva2:220559
EBEN Annual Conference, Athens , September 10-12, 2009
EBEN Annual Conference 2009, Sep 10-12, Athens Available from: 2009-06-01 Created: 2009-06-01 Last updated: 2010-11-29Bibliographically approved

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