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Syn på läsarkontakt/läsarinteraktion: Jämförande studie av Aftonbladets och Expressens lokala Uppsalasajter
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Information Science, Media and Communication.
2008 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]



Aim: Inquire into how Aftonbladet and Expressen’s perspective in contact and interaction with the readers looks like, and make a comparative study between the two websites. I also want to see how the journals think about the relation between advertise and contact/interaction with readers, and see how the journals could work to create a better contact/interaction with the readers in the future.

Method: Interviews as well as comparing analysis of the results between the different news sites.

Material: Interview with Aftonbladet’s local chief web editor as well as an interview with Expressen’s local chief web editor.

Main results: Both newspapers have a very common view in how they think about their contact and interaction with the readers today. This interaction is almost as important for the journals as the news reports are. The journals want, and have to work hard with their contact and interaction with the readers if they want to be on number one – even in the future.

Place, publisher, year, edition, pages
2008. , 48 p.
Keyword [en]
Aftonbladet.se/Uppsala, Uppsala.expressen.se, Aftonbladet.se, Expressen.se, new media, web journalism, public journalism, blogs, community
National Category
Media and Communications
URN: urn:nbn:se:uu:diva-106740OAI: oai:DiVA.org:uu-106740DiVA: diva2:226378
Social and Behavioural Science, Law
Available from: 2010-04-07 Created: 2009-06-30 Last updated: 2010-07-09Bibliographically approved

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