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One Size Fits All?: Applying the Creative Class thesis onto a Nordic Context
Department of Industrial Economics and Strategy, Copenhagen Business School, Copenhagen, Denmark.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Social and Economic Geography. (CIND – Centre for research on Innovation and Industrial Dynamics)
CIRCLE, Centre of Innovation, Research and Competence in the Learning Economy, Lund University, Lund, Sweden.
University of Agder, Grimstad Norway.
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(English)Manuscript (preprint) (Other academic)
Abstract [en]

The creative class thesis put forward by Florida (2002a) has in recent years been subject to vivid debate and criticism. This article applies the creative class thesis onto a Nordic context in order to examine whether Florida’s theory proves fruitful in a context different from the US. Based on qualitative data, the paper analyses the role of people climate and business climate for the location of the creative class and firms in three different kinds of regions in four Nordic countries. The analyses demonstrate that the people climate tends to be of secondary importance to the business climate in explaining the location of the Nordic creative class. This should be seen as a result of the urban hierarchy within the Nordic countries as well as a strong welfare policy, which ensures an equal distribution of public provision and supports dual career households. Together these factors diminish the role of people climate for location choices. The study also finds that the notion of people climate has different meanings in various places, and what attracts or repels the creative class depends on the life phases of the members of the creative class. The study raises concerns about the potential for applying the creative class approach beyond large city regions which limits its usability in regional planning.

National Category
Social Sciences
URN: urn:nbn:se:uu:diva-109863OAI: oai:DiVA.org:uu-109863DiVA: diva2:274317
Technology, Talent and Tolerance in European Cities
Available from: 2009-10-28 Created: 2009-10-28 Last updated: 2012-01-03Bibliographically approved
In thesis
1. Creative Distraction: The Digital Transformation of the Advertising Industry
Open this publication in new window or tab >>Creative Distraction: The Digital Transformation of the Advertising Industry
2009 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis is primarily based on a case study on how the Internet affects the advertising industry in Oslo, Norway, and on how the digitization of advertising adds to our understanding of the geography of innovation and urban and regional development. The study argues that the Internet fundamentally changes and challenges the advertising industry, and that advertising merges into market communication and even user experience and product development. The interactive nature of the Internet and its parallel social and commercial worlds contribute to transcend the role of a traditional medium and to coalescence between production and consumption. Despite the fact that those involved in online and traditional advertising are located close to each other in Oslo, the extent of collective learning, knowledge externalities and innovation has been scarce. The study shows that the creative destruction of this industrial sector is ignited by actors outside the traditional advertising industry. Due to path dependency along one-way mass communication media incumbents within the advertising industry have left room for new actors, such as web agencies and technology consultants, to explore and take market share in online market communication services. The reconfiguration of market communication is regarded as the result of an industry mutation across advertising and ICT, and creates a need for bridging skills and competencies across creative, strategic and interactive domains. The implications of such an industry mutation across diverse sectors are used to discuss the evolutionary potential of the related variety perspective. The study argues that localized industrial change may be conceptualised in terms of a cyclical relationship between externalities from localisation economies and urbanisation economies respectively. The implications of the findings from the case study are in this way used to discuss more general drivers of urban and regional development.

Place, publisher, year, edition, pages
Uppsala: Universitetstryckeriet, 2009. 134 p.
Geografiska regionstudier, ISSN 0431-2023 ; 82
economic geography, innovation, advertising, Internet, agglomeration economies, creative, interactive, knowledge, Oslo, Norway
National Category
Social Sciences Economic Geography
urn:nbn:se:uu:diva-109707 (URN)978-91-506-2108-2 (ISBN)
Public defence
2009-12-04, Auditorium Minus, Museum Gustavianum, Akademigatan 3, Uppsala, 10:00 (English)
Creativity and Innovation in the Cultural Industries
Available from: 2009-11-13 Created: 2009-10-22 Last updated: 2009-11-13

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