Internationalization of Services Companies
2009 (English)In: Glocal Marketing: Think Globally and Act Locally / [ed] Svante Andersson and Göran Svensson, Lund: Studentlitteratur , 2009, Vol. 1, no 1, 189-216 p.Chapter in book (Other academic)
In this chapter we examine how two banks, each in their own way, expand into new foreign markets. Using well-known theories relating to the internationalisation process and business networks, we investigate how their entry processes evolve and which network relations are essential in the development of a successful new unit. Our analysis shows that the two banks ahve encountered different opportunities and problems in their expansion processes, which can partly be related to the timing of their entry. In both cases political relations appear to be of critical importance for the success of the expansion process. Not only did the banks have to devote time and resources to developing business relations in the new environment, they also needed to commit themselves to and learn about the political environment. This outcome leads to discussions about how to include political relationship development into the internationalization process model.
Place, publisher, year, edition, pages
Lund: Studentlitteratur , 2009. Vol. 1, no 1, 189-216 p.
IdentifiersURN: urn:nbn:se:uu:diva-110384ISBN: 978-91-44-05555-8OAI: oai:DiVA.org:uu-110384DiVA: diva2:276974