The framing of new business concepts in established corporations: An exploratory investigation
2010 (English)In: Entrepreneurship and the creation of small firms: Empirical studies of new ventures / [ed] Carin Holmquist and Johan Wiklund, Cheltenham: Edward Elgar , 2010Chapter in book (Other academic)
Both researchers and practitioners have recognized the importance of framing when new business concepts are launched within established corporations. Yet, the extant literature contains limited systematic evidence on how intrapreneurs go about framing their new business concepts and the implications for survival of the new concepts in the host corporations. This paper presents empirical evidence on the framing of 49 new business concepts introduced in 18 established corporations and its survival implications. The results reveal that intrapreneurs generally prefer framing approaches that emphasize opportunity and novelty over approaches that emphasize threat and commonality. Three specific framing approaches are identified: active-strategic, active-optimistic, and passive. Preliminary analyses suggest no direct effects of the three framing approaches on the survival of the new business concepts in the host corporations. The findings provide baseline information about how intrapreneurs go about framing new business concepts in established corporations, inviting further empirical work in this largely under-researched area of entrepreneurship research.
Place, publisher, year, edition, pages
Cheltenham: Edward Elgar , 2010.
IdentifiersURN: urn:nbn:se:uu:diva-111905ISBN: 978-1-84844-041-8OAI: oai:DiVA.org:uu-111905DiVA: diva2:283674