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From 'peculiar stores' to 'a new way of thinking': Discussions on self-service in Swedish trade journals, 1935-1955
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Economic History.
2009 (English)In: Business History, ISSN 0007-6791, E-ISSN 1743-7938, Vol. 51, no 5, 734-753 p.Article in journal (Refereed) Published
Abstract [en]

Swedish self-service grew swiftly from the late 1940s. One important conduit of knowledge was journals. This article studies how self-service was perceived, promoted or opposed in Swedish trade journals in 1935–1955. The main sources are journals published by wholesaling/retailing businesses (the Co-op, ICA and ASK), business associations, trade unions and academics. The principles of self service were discussed in the journals in the 1930s. Direct support for or no general criticism of self-service was found from the late 1940s. Co-operatives and academics were pioneers in promoting self-service. Trade unions hardly discussed the issue. Other actors had some early doubts. From the mid 1940s doubts disappeared. The business associations were ahead of businesses such as ICA and ASK in promoting self-service.

Place, publisher, year, edition, pages
2009. Vol. 51, no 5, 734-753 p.
Keyword [en]
diffusion of innovation, knowledge transfer, rationalisation of distribution, Americanisation, self-service, retailing, wholesaling
National Category
Economic History
Research subject
Economic History
URN: urn:nbn:se:uu:diva-112519DOI: 10.1080/00076790903125636ISI: 000270949200006OAI: oai:DiVA.org:uu-112519DiVA: diva2:286394
Ett regionalt och organisatoriskt perspektiv på innovationsspridning inom svensk dagligvaruhandel 1900-2000
Available from: 2010-01-14 Created: 2010-01-14 Last updated: 2012-01-26Bibliographically approved

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