uu.seUppsala University Publications
Change search
ReferencesLink to record
Permanent link

Direct link
Extrinsic cues and Consumer Judgements of Food Product Introductions: The Case of Pangasius in Norway
University of Stavanger.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2011 (English)In: Journal of Food Products Marketing, ISSN 1045-4446, Vol. 17, no 5, 536-551 p.Article in journal (Refereed) Published
Abstract [en]

In this article, the authors explore how the extrinsic cues Corporate Social Responsibility, Endorsement, and Country of Origin affect consumer evaluations of product quality, value, and expected product popularity for frozen Pangasius filets, a farmed fish product just recently introduced into the Norwegian market. The effects of these three variables are tested on purchase intentions. By means of a 2x2x2 factorial experiment in combination with survey data, the authors find that the three extrinsic cues under study had different effects on the evaluative variables. Furthermore, these variables all had positive and significant effects on purchase intentions. Hence, the general conclusion is that importers of new food products like Pangasius can benefit from focusing on extrinsic cues when the intrinsic cues are hard to evaluate or are unknown. Through the indirect effect on purchase intentions, extrinsic cues play an important role when consumers judge unfamiliar and new products.

Place, publisher, year, edition, pages
2011. Vol. 17, no 5, 536-551 p.
Keyword [en]
Extrinsic cues, new product introductions, buyer behavior, experiments
National Category
Business Administration
URN: urn:nbn:se:uu:diva-119784DOI: 10.1080/10454446.2011.618791OAI: oai:DiVA.org:uu-119784DiVA: diva2:300976
Available from: 2010-03-02 Created: 2010-03-02 Last updated: 2013-02-28Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full text

Search in DiVA

By author/editor
Sallis, James
By organisation
Department of Business Studies
In the same journal
Journal of Food Products Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Altmetric score

Total: 315 hits
ReferencesLink to record
Permanent link

Direct link