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Online recruitment of cutting-edge users: A user experience study of Ericsson Labs developer portal
Uppsala University, Disciplinary Domain of Science and Technology, Mathematics and Computer Science, Department of Information Technology.
2010 (English)Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This thesis investigates how to reach and recruit cutting-edge users to user experience studies. The recruitment of cutting-edge users is difficult since these users usually are not registered in recruitment databases. Cutting-edge users are advanced, early-adopters of technology and sometimes referred to as opinion leaders. Telecom research projects performed at Ericsson Research involve products and services 2-3 years ahead of the market; early-adopters and cutting edge users are therefore an important user group.

 

To test recruitment methods a user experience study was performed of Ericsson Labs developer portal. Ericsson Labs offers Application Programming Interfaces for mobile and web applications development. Internet marketing theories were used to form a recruitment method. Respondents were recruited from the Ericsson Labs user database and they were contacted individually via email. The users were invited to share their thoughts and ideas about the portal to help improve and possibly influence the direction of the site.

 

This thesis also assessed different online qualitative research methods applied for user experience research. Online focus groups such as bulletin boards were used to interact with users in addition to individual chat and voice interviews. Performing user experience research on the Internet is a cost-efficient way to interact with users in geographically dispersed areas.

 

The findings from the study show that recruitment is hard; it is especially difficult to recruit active and conversational respondents from a user database. Providing incentives and using personal communication were shown to be successful strategies to convince users to participate in a study.

Place, publisher, year, edition, pages
2010. , p. 69
Series
UPTEC STS, ISSN 1650-8319 ; 10011
Keywords [en]
user experience research, cutting edge user, online qualitative research method, online recruitment
Identifiers
URN: urn:nbn:se:uu:diva-122008OAI: oai:DiVA.org:uu-122008DiVA, id: diva2:308087
Presentation
(English)
Uppsok
Technology
Supervisors
Examiners
Available from: 2010-04-06 Created: 2010-04-05 Last updated: 2010-04-06Bibliographically approved

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CiteExportLink to record
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