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Walking the cultural distance: in search of direction beyond friction
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (international business)
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies. (international business)
2010 (English)In: The Past, Present and Future of International Business and Management / [ed] Timothy Devinney, Torben Pedersen and Laszlo Tihanyi, Bingley (UK): Emerald , 2010, Vol. 23, no 1, 189-212 p.Chapter in book (Other academic)
Abstract [en]

What we know is that the concept of cultural distance is frequently used, hotly debated and for many intuitively appealing. Suffering from a series of illusionary properties, it is argued to have outlived its usefulness. What we need to know is how to conceptualize the complexity of culture as a multi-dimensional, multi-level concept, taking context into account to measure quality rather than quantity (or distance). It is our ambition to do justice to the idea that cultural diversity not only leads to friction or problem creation, but also to enrichment and to generation of solutions. We discuss cultural conceptualizations and suggest cultural profiling and cultural positioning as alternative ways of comparing and contrasting critical cultural differences.

Place, publisher, year, edition, pages
Bingley (UK): Emerald , 2010. Vol. 23, no 1, 189-212 p.
Series
Advances in International Management, ISSN 1571-5027 ; 23
Keyword [en]
cultural profile, cultural positions, cultural distance
National Category
Business Administration
Research subject
Business Studies
Identifiers
URN: urn:nbn:se:uu:diva-126313DOI: 10.1108/S1571-5027(2010)00000230015ISBN: 978-0-85724-085-9 (print)OAI: oai:DiVA.org:uu-126313DiVA: diva2:322980
Available from: 2010-06-09 Created: 2010-06-09 Last updated: 2013-11-05

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Drogendijk, RianZander, Lena

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